Today’s gen Z and generation alpha multicultural consumers – 5 ways to connect with them

Some people mistakenly use the term Millennial to refer to anyone young. In reality, it’s Gen Z who have graduated college and are entering the workforce. The oldest of Generation Alpha are only halfway done with elementary school, and this youngest cohort of consumer is more multicultural than any generation before – less than half are non-Hispanic white. But, what does this mean for brands who want to conduct research with them?

• Tips and tricks for engaging with Gen Z and Generation Alpha consumers today.
• Kids’ developmental milestones you should know before doing research
• Multicultural perspectives, including cultural considerations for researching Gen Z and Generation Alpha