David Bauer has spent over twenty years exploring human perceptions and behaviors and their implications for business strategy. He founded the consumer insights agency Hemispheres in 2003. David and Hemispheres offer qualitative and quantitative research as well as ideation, user experience and strategy consulting.
Working in Seattle since the mid-90s has provided him with many opportunities to examine how the online environment and tech devices are shaping consumer experiences. Prior to Hemispheres, he held positions at Q2 Brand Intelligence, Publicis, Tattoo brand consulting and Morla Design. David earned a BA in writing and marketing from Santa Clara University.