Sandeep started career with PQR (Qual unit of Indian Marker Research Bureau) nearly two decades back, spent few years in media to come back to Qual research again. In the second stint worked with Research International in their UK and India offices before moving to TNS India. During this long haul have had an interesting mix of research studies from rural to digital, ethnography to co-creation with consumers, kid world to grey world…….and more. Sandeep enjoys writing and presenting research papers in different forums in India and other countries. He has presented several times at Esomar conferences and Market Research Society of India’s annual conferences. He has won a couple of prizes for his presentations.