Linda McGivern, C+R Research Vice President
Linda McGivern is an innovation expert. She focuses on discovering deep insight around consumer needs and desires foundational to the development of new products, services and content. She has developed techniques for brainstorming and optimizing ideas with kids, Tweens, teens and adults. This work, spanning thirty years, has helped shape and communicate hundreds of new ideas within the Consumer Packaged Goods, Healthcare, Financial Services and Technology sectors. She spent several years as a brand director at Kraft Foods, and as an account planner at Leo Burnett advertising. Linda holds a master’s degree in Integrated Communications from the Medill School of Journalism at Northwestern University.