As CEO of OYE!, Natasha sets the overall vision and strategy of the company and communicates this to all stakeholders. She oversees operations, financing and new hires as well as external communications, business development, marketing and sales efforts. Natasha is responsible for the development and management of investor relationships that includes attracting, managing, and closing funding rounds. In 2014 Natasha was the recipient of the Entrepreneur of the Year Award by Latina Style Magazine and earlier in the year she received Honorable Mention at the Enterprising Women of the Year Award. Natasha holds an Architectural degree from the Catholic University of Cordoba, Argentina, and concluded her thesis studies in Architecture at the University of Venice, Italy where she found her passion for marketing and communications. She’s a proud hockey mom and mother of two children.