Vanessa Campbell, RSG AVP, Design Research
Vanessa is a market researcher with an expertise in the intersection of people and technology. Having come up through traditional market research firms, she has a strong foundation in sound, rigorous, qualitative research. Having narrowed her focus on ux research at a relatively early junction, she’s amassed a great depth of experience in the discipline. And having built and lead a design research practice at one of the world’s leading technology companies, she’s developed an appreciation for the broader design and development context, which affords her the ability to generate truly actionable insights.
Beyond this, Vanessa is always working to push the design research discipline forward by regularly adopting innovative technologies, engineering novel testing protocols, and sharing best practices.